Marketing Your Business Has Changed…

Just a few short years ago, business owners could rely on local Yellow Page, newspaper, radio, or cable advertising to drive new leads and clients through their doors. If the business owner offered a valuable product or service and treated their customers with respect, their business would grow.

Those days no longer exist.

Today, business owners are forced to navigate dozens of different channels to both acquire and communicate with new customers and existing customers, and needless to say…

…it’s not easy.

Today, business owners need to be skilled at online marketing strategies and be able to:

  • Leverage digital media channels such as Facebook, Google, Twitter and YouTube to acquire new customers and clients
  • Create conversion funnels that easily convert prospective customers into leads, leads into paying customers and existing customers into legions of die hard customers
  • Establish a valuable content marketing strategy that enhances brand authority and generates free, organic traffic to your web site
  • Build quality email subscriber lists
  • Engage with customers via social channels such as Facebook, LinkedIn and Twitter to grow your brand’s reach and credibility
  • Optimize search networks like Google, Bing, Yelp, and other local directories so that your brand can be found locally, nationally and world-wide
  • Track and measure all key tracking metrics, so that marketing decisions can be based on data analyses and NOT hunches
  • Run split-tests that improve conversion rates and reduce acquisition costs over time

By the end of this program, you’ll possess all of these skills, and so much more.

Become better at marketing than your competition by mastering the 8 Critical Core Disciplines of Online Marketing.

  1. Content marketing
  2. Email marketing
  3. Ad testing, tracking, tweaking and optimizing
  4. Search marketing
  5. Customer acquisition
  6. Social media
  7. Data and analytics
  8. Sales and conversion funnels

Program Breakdown

Day 1 – Identifying your perfect customer (January 19, 2017)

Before you can begin promoting any business, there are important questions that need to be answered, namely: Who is my customer? Where are they? What’s the dominant gender? Which groups or communities do they frequent? What are their interests? What do they like and dislike? What keeps them up at night? Where and how do they spend their money? In this opening session, we’ll answer all of these questions, and more. You’ll discover research tools necessary to find your perfect customer in order to reduce advertising cost and waste of time.

Day 2 – Creating Your Online Marketing Strategy (January 26, 2017)

How to create the right funnel for generating leads and converting those leads into paying customers. You’ll learn to truly optimize funnels that maximizes leads and conversions, while reducing overall acquisition costs.  In this session, you’ll learn how to create a conversion funnel that gives you exactly what you want: MORE customers, that are MORE valuable, all while spending LESS time and money to acquire them.

Day 3 – Content Marketing Mastery (February 2, 2017)

Content marketing is an essential aspect of any modern online marketing strategy. In this session, you’ll learn the Value First content plan that transforms cold prospects into loyal customers. You’ll also learn how to leverage other people’s content to generate free, organic leads while simultaneously building your brand’s value and authority.

Day 4 – Paid Traffic and Customer Acquisition Mastery (February 9, 2017)

Companies today must have scalable traffic campaigns that produce new, qualified customers from scratch if they want consistent growth. In this session, you’ll gain the skills you need to help your brand and leverage paid traffic channels such Google, Facebook, Twitter, YouTube and other platforms to grow your customer base…without breaking the bank.

Day 5 – Email Marketing (February 16, 2017)

Email marketing consistently generates the highest ROI of any marketing activity, but sadly most businesses are doing it wrong (or ignoring it completely). In this session you’ll learn the most powerful types of email campaigns, how and when to use them. You’ll also learn how to architect the perfect promotional calendar, and how to use automated email marketing to literally sell while you sleep, work or play. By the time you finish this session, you’ll be able to effectively monetize any email list, while simultaneously increasing engagement with your subscribers.

Day 6 – Social and Community Management (February 23, 2017)

Thanks to an ever-changing social landscape, consumers have altered the way they voice criticism and praise, find and consume information, and, most importantly, they have changed the way they buy. Successful brands must learn to adapt to these changes, and put plans and processes in place to listen, influence, network and sell in this environment. In this unit, you’ll learn to assess business goals and employ sound social media marketing practices to meet those goals. You’ll also be trained on the most up-to-date social media marketing practices that work TODAY, and will continue to work TOMORROW.

Day 7 – Search Marketing Mastery (March 2, 2017)

With all the noise in the world today, it’s critical that brands and business get found when a customer or prospect is looking for them. It’s also critical that your brand is shown in a positive light when the right person is looking for a solution that YOU provide. And that’s exactly what you’ll learn how to do in this session. You’ll learn how to leverage search channels such as Google, Bing and even local channels such as Yelp to ensure that your brand gets found…and that when it’s found the message your prospects and customers see is a positive one.

Day 8 – Marketing Analytics Mastery (March 9, 2017)

Are your decisions driven by data or hunches? Logic…or fear? In this session, you’ll learn how to setup a basic analytics plan, and determine the key metrics that your brand needs to track on a daily, weekly and monthly basis. You’ll also learn how to setup simple dashboards that alert your brand to potential problems and opportunities for optimum results.

Who should attend this program? (March 16, 2017)

  • If you are a small business owner with a limited advertising budget looking to get an edge in an increasingly crowded marketplace…then yes, you should.
  • If you are  using traditional marketing strategies and are looking to get up-to-speed on the newest trends that work online…then yes, you should register.
  • If you are a startup founder looking for strategies to acquire customers and clients without being forced to raise money from outside investors…then yes, this is for you.
  • If you are an agency owner looking to expand your service offerings…then yes, this is for you.
  • If you are a student hoping to land a great job helping small business owners…then yes, register now.
  • If you are a small business owner who barely has time to check the mail and sign the checks…then NO! (But you should have someone on your team go through this course, because you, more than anyone else, needs this information…)

This program will be held online via webinar from January 19, 2017 to March 16, 2017.
Time: 6pm to 7:30pm.

Tuition is $399.

Click below by January 13th, to register at our
early registration, discounted rate:

Online Marketing Mastery Program

Space is very limited, so register today.